Tracey Reilly Baird is a tax credits and incentives executive with more than 20 years of experience advising businesses on complex tax opportunities, incentives, accounting methods, and strategic tax planning. She currently serves as Vice President, Tax Credits & Incentives at Royse Partners Limited, following an executive role as Chief Revenue Officer at CodeROI and a senior leadership career at Grant Thornton and KPMG.

Tracey brings a rare combination of deep technical tax expertise and proven commercial leadership. During her Grant Thornton career, she served at the Partner/Principal level and worked with clients ranging from start-ups to Fortune 500 companies. Over her career, her work has generated more than $500 million in client tax savings while maintaining strong business relationship development and daily project management.

Tracey’s technical expertise spans R&D tax credits and Section 174, IRA energy credits and incentives, tax accounting methods, UNICAP, tangible property and repairs, fixed assets and cost segregation, and M&A tax. Her industry experience is particularly deep in energy (upstream, midstream, downstream, renewables, and chemical refining), as well as technology, manufacturing, retail, healthcare, and other middle-market and enterprise sectors.

She has also handled IRS audit matters and has served as a speaker at numerous energy, R&D, accounting, and other industry conferences. Her market-facing work, executive relationships, and ability to connect technical tax strategy with revenue growth position her as a senior advisor who can operate across tax, finance, business development, and executive leadership.