About Our Team
Nora Villarreal -
Director, Practice Growth
About Nora
Nora Villarreal is Director of Practice Growth at Royse Partners, where she leads marketing strategy and revenue growth initiatives. With 18 years of experience spanning global industrial B2B and SaaS organizations, she specializes in revenue operations, demand generation, sales and marketing alignment, marketing automation, and go-to-market strategy.
A marketing strategist and revenue operations expert, Nora is passionate about aligning sales, marketing, and technology to build smarter, more efficient revenue engines. She has a proven track record of increasing pipeline value through integrated demand generation, cross-functional process optimization, and data-driven decision making. Her expertise includes HubSpot, Salesforce, Power BI, CRM architecture, workflow automation, dashboard development, and MarTech integration.
Before joining Royse Partners, Nora held marketing roles spanning Fortune 50, global SaaS, and industrial organizations, including ExxonMobil, TrendMiner, Veson Nautical, and APG. This diverse background gives her a unique perspective on scaling marketing and revenue operations across companies of every size.
Education
Nora earned a double bachelor’s degree in Communications and History from Texas State University. In 2024, she was selected to serve on HubSpot’s Customer Advisory Board and holds a professional certification in Revenue Operations.
Personal
Outside of work, Nora enjoys mentoring fellow marketers, traveling, and putting her history degree to good use by dominating trivia nights. She’s known for getting a little too excited about a well-designed dashboard, has strong opinions about typography, and firmly believes that every problem has a solution if you’re willing to dig deep enough. She lives in her hometown of Houston, TX with her exceptionally large cat Rambo, who remains unimpressed by any of her professional accomplishments.